There’s always a sizeable chunk of your audience that hits your homepage but never goes any further because… Your Message On… I already have a soft spot for BuzzFeed content (“21 Puppies so Cute You Will Literally Gasp and Then Probably Cry,” anyone?), but that isn’t the only reason I fell in love with its emails.
Subject Line A recent report by Litmus shows what 2017 has taught us about the use of email clients in the past year. Whilst there is a rise in webmail, mainly driven by Gmail, mobile has consistently had the highest market share (50% an over).
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40% of consumers said that their mobile phone is their primary device for checking email. (The Relevancy Group)
Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter.
1 May Win-back emails This is a shame because nurture emails and campaigns work.
India – English And while growth is crucial, it’s even more important to keep your list clean and healthy (aka, full of the right subscribers). That means using legitimate list growth methods – again, do not buy or rent email lists – and providing lead magnets that will entice the right type of subscribers to sign up for your emails. Remember, a healthy email list is about about quality, not just quantity.
Back in the days of direct mail, there was a 40-40-20 rule. Your success was determined by: 40% by the list; 40% by the offer; and 20% by the creative. Here’s a great post by Eunice Brownlee that refines that formula for email marketing today, but essentially the idea remains the same.
Yes, it’s fine to promote your products in the subject line, but no, it’s not OK (nor is it effective) to use promotional subject lines in every email you send. Email marketing strategy: New and improved
Sign up and get 10% off. Easy. Add a signup form to your website to gather email addresses from visitors. Anyone who signs up will automatically receive your next email. Magic!
This is a critical step in achieving the maximum ROI from your email marketing efforts. You could have a million dollar email marketing budget but if your sales team can’t support the traffic then you’ll never be able to take full advantage of the leads your email marketing efforts can provide.
But we’ll get to that in a moment. If the value of your email isn’t crystal clear the SECOND someone opens it, you’ll lose them. In this email above from WhatCounts, the reader has to dig to see who it’s from and what it’s about. Don’t make someone dig for the value, or they’ll delete you.
Percent off Check out this email sent by Feel Unique, who used gifs in their emails to showcase their new app, how to use it and entice the user to download it.
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If you want to build an online business, you must focus on starting and growing an email list—now.
27 Sep Create Effective Email Marketing Strategies February 12, 2014 at 5:15 am 2. Gather contacts for your email marketing list
Infographic Gallery as well as to receive occasional emails from us.
Why Search Agencies Should Embrace the Adjacency of Email Marketing Past purchases — This is useful for ecommerce retailers in particular. This can inform an email’s dynamic content or the nature of promotions personalized to recipients’ interests.
What is HTML email? Create new customer profiles at the point of sale to build your directory. Square also automatically adds key customer information with a swipe, dip, or tap.
Identity Management Submit an article We already know that a lead magnet needs to provide value for free. But if you want your lead magnet to be highly effective, here are 5 criteria for you to consider:
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That will increase conversions. The gift will motivate them to act. Sequence Examples
8 Ways to Drastically Improve Your Email Marketing Subject Lines Matt Fenn from Jumplead, an online marketing and lead generation tool for small and mid-sized businesses, suggests treating your email campaigns as products in and of themselves:
Free sample guides and templates Choose the Email Platform Your Developers Love Opinions expressed by Entrepreneur contributors are their own.
Do you want more traffic? Of course, the site’s commitment to quality content was a major factor. In fact, I actually signed up for the DIY Natural newsletter as I was researching this article. My wife and I share similar views on self-reliance and sustainability as Matt and Betsy, and we already make our own laundry detergent and other household items (including ghee). As such, DIY Natural’s content is perfect for us, and exactly the type of content I’d like to see in my inbox every week.
Unsure of how to get started with permission-based marketing? Here are a few ways you can hit the ground running.
The stats from Smart Insights don’t lie either: See what people do on your website. Use that info to turn them into customers. Thank you for your reply, Jodi! So, basically, this testimonial serves as a call-to-action “Stay with us for the next lessons”? It’s an interesting approach. It surely makes sense to have the CTA at the bottom. Now they just need to duplicate the CTA in the upper part of the message. I am glad we agree on this part.
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