Here are some of the most interesting email marketing stats around. The Radicati Group says we’ll send and receive around 281 billion emails this year. According to Adestra, 78% of teens use email. Statista reports that 85% of US adults use email. Consumers like getting emails from the brands they love. But email senders have to respect the inbox. Email too often, or include the wrong content, and Litmus says some people will report your email as spam instead of unsubscribing.
To fix this, the headline should change to “Like our shirts and tops?” so it’s more obvious what they’re talking about.
Instead of leading with a large image, use HTML for the text and the image for the background. This way, if the image doesn’t appear, at least the reader will be able to read your headline.
The best frequency of emails will vary by company. Provided you’re sending promotional emails one to two times a month, send the nurture campaign every seven days.
Automate where needed. Using automation to send customers reminders can raise awareness of your offers and boost opt-in rates.
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It’s important to note that the focus of transactional emails shouldn’t be on the marketing aspect. The reason these emails experience such high open rates is because customers have grown to expect them and generally have a good idea for what contents will be inside. Each email serves a purpose for the customer, and also provides an opportunity for the marketer. Think of how you could use these emails to further engage your customer and drive them back to your site.
Draft Email Copy Business Case Development Personalize if possible. If you’ve collected first and last name, or other personal information, make use of this to add a personal touch to the email. When a reader sees their first name, they will be much more attentive to your message.
If email is digital glue, then transactional emails are the tendons and ligaments that keep the entire operation flexing and moving forward. It’s the most fundamental piece of messaging that a company starts with and builds on.
Hi Jeremy. First things first—what exactly is email marketing? “Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”
Franchise 500 Ranking 1000+ iStock Photos To Amazon, email marketing is not just another marketing channel. It’s key to of the overall customer experience.
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When it comes to picking the most difficult SEO strategy, I will always give my vote to link building as this part is one of the most difficult, boring, and time consuming strategies you can implement.
©Copyright 2018 DigitalMarketer – All rights reserved 1. Personalization means more than including a first name. For example… Over 69,000 paying customers like Spotify, Uber, and Airbnb trust SendGrid to send more than 40 billion emails every month.
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..
Actionable Marketing Advice Email marketing engagement and response statistics 2018 So how do you create a highly effective autoresponder series? There are 4 basic steps. Let’s dive into them one by one…
90% of mobile media time is spent in apps Personalized emails deliver six times higher transaction rates. (Experian)
Be a LaunchPoint Partner FEATURES Services & Support While your emails may have a short “shelf life” this doesn’t mean you should be sending a new one each and every day—that’s how you’ll get a surge in unsubscribers. Instead, keep your emails at two per week at most to ensure that you’re still reaching users and cutting through the clutter of their inbox. Depending on the industry, sometimes only sending an email twice per month, like a newsletter, is even more fitting.
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It’s simple, easy-to-understand, and leads easily to increasing their customer’s lifetime value. They’re also a great way of building rapport with your audience. Like this one below from a DIY company:
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[10]
Invest in creating a well-thought-out design that will grab your readers’ attention from the get-go.
J.Crew is doing a lot right with this email. The big “HELLO THERE…” at the top. The explanation of what the emails are about. There are several other credible email marketing solutions not included on this list. It’s worth comparing vendors to determine which best meets your email marketing goals, fits within your budget, and can scale to accommodate your growth.
Harry Wilson Close and Manage Leads Marketing Don’t worry, you’re not the only one. 62% of us do this.
New Customer Campaign ActiveCampaign comes with a beautiful email template editor and mobile friendly signup forms. It allows you to segment contacts based on their actions, location, behavior, and social data. It can also fetch additional data about your contacts using only their email address.
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Get FREE templates Generic Blasts HubSpot News VPS Hosting Most popular It’s made my digital marketing tangible, measureable and actionable Another effective way to get inactive subscribers active again is to give them free gifts without asking anything.
10m Al Roberts A major trend in email marketing in 2018 (like these past years…) will be to describe it with data biased by the largest retailers’ influence. As they send millions of emails daily, their practices are highly visible but, in fact, email marketing senders are primarily small and medium businesses (SMBs), millions of them.
Never forget a birthday or anniversary with automated messages that add a major personal touch for your customers. Save time by setting up an email series one time, and know that every new contact will start receiving it as soon as they’re uploaded. Make your email campaigns as simple or advanced as you like!
AP 0748: Why Is My Email Bounce Rate Increasing? GetResponse Features List Email frequency, which we’ll look at below You can use social proof to collect more emails from your blog.

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Step 2: Choose an Email Marketing Platform. eBook Photo Credit: Jason Rodriguez Choosing the Best ©Copyright 2018 DigitalMarketer – All rights reserved
Nearly 70% * of people in the US have made a purchase influenced by a company’s email! With Vistaprint’s email marketing tools – powered by Constant Contact – creating powerful email campaigns has never been simpler. Here’s how:
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